Thursday, June 14, 2007

Mickey Mouse meets loverboy Raj

Walt Disney is typing up with the production house of Bollywood showman Yash Chopra (Yashraj Films) to co-produce animated films in Bollywood, as reported by Economic Times.

While the deal is not a joint venture with equity participation, the industry perceives it as the beginning of a relationship that may later culminate in a strategic equity partnership. For Walt Disney, the Indian game plan could be to secure a supply chain so as to make inroads into the local market. Joining hands with an established house would make greater sense in high growth markets.

Amid reports of Yashraj’s tie-up with Disney, rumours are also floating that some private equity players have evinced interest in investing in the production house.

No comments: