Tuesday, April 3, 2007

Bennett Coleman buys stake in online merchandising company eYantra

Bennett, Coleman & Company has acquired a stake in Hyderabad-based eYantra Industries, a corporate brand merchandising company. Established in 2001 by ex-PriceWaterhouseCoopers consultants, eYantra offers a range of 5000 products across 150 categories. It is headquartered in Hyderabad and has various offices in Mumbai, Delhi, Chennai and Bangalore. More than 15 corporates have partnered with eYantra for their online brand stores, and 100 such online stores are expected to be hosted by the end of this year. eYantra has entered into long term exclusive merchandising contracts with several industry majors like Tech Mahindra, TCS, Accenture, Sasken, HCL, Genpact and ING Vysya Life Insurance.

The company has been growing at a CAGR of 73%. It has now forayed into internet- and intranet-based customized online brand stores. Named eTail, this new SBU will synchronize and energize its online brand store vertical across the globe.

Read more in The Economic Times article.

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