NYSE-listed WNS Holdings, one of India’s leading Indian outsourcing companies, will acquire Bangalore-based analytics services firm Marketics Technologies for $65 mn in an all-cash deal to consolidate its position in the fast-growing knowledge processing arena. The acquisition will supplement the knowledge business of WNS which provides market research, business and financial research, and analytics services. The existing clients of WNS are in the travel, banking, financial services and insurance industries. With the Marketics acquisition, WNS will add capability in the consumer goods, retail, and media and entertainment sectors. Marketics was started in 2003 by a group of young professionals with backgrounds in marketing, market research and information technology.
WNS will pay $30 mn at the closing of the deal and an additional earn-out payment of up to $35 mn over a 12-month period, financing the acquisition off its balance sheet. WNS has already made three acquisitions: Town and Country Assistance, an auto claims collection firm; ClaimsBPO, the India-based healthcare BPO business of GreenSnow from the US; and an Arizona-based mortgage BPO firm called Trinity Partners. Leading domestic investment bank Avendus Advisors was the advisor to the transaction.
Read more in FinanceAsia.com.
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