WPP is merging its agencies Bates Enterprise and David to form Bates David Enterprise in India. The boards of directors of both the companies have approved the merger. Integration of processes and people is expected to be completed over the next two months. The offices in Delhi, Kolkata, Bangalore, Chennai and Mumbai, will offer a complete range of communication services. Bates David Enterprise will be led by Subhash Kamath as CEO and Mohammed Khan as chairman. Josy Paul, chairman and NCD, David, has put in his papers and will not be part of the new entity.
Read more in DNA Money.
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