Friday, February 2, 2007

Tata Chemicals, Total Produce enter fresh produce distribution JV

Business Standard reports that Tata Chemicals and Europe’s largest fresh produce firm Total Produce Plc have entered into a 50:50 JV to set up distribution facilities for fresh fruits and vegetables across in India. The venture will initially establish facilities in North and East India at a cost of Rs. 26 crores. It would leverage the company’s association with farmers through 500 Tata Kisan Sansar agri-services centres.

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