Diamond and jewellery manufacturer and retailer Gitanjali Gems has purchased a majority interest in New York-based Tri-Star Worldwide proprietor and marketer of the Canadia branded diamonds and diamond jewellery.
Tri-Star is also a BHP Billiton direct customer and a licensee of CANADMARK. Along with Tri-Star founding partner Beny Sofer & Sons, Gitanjali plans to expand Tri-Star and the Canadia brand. The new partnership will allow Canadia Diamonds to market to leading jewelers of the world, an exclusive network of top US independent jewelers, and to the existing Gitanjali customer base of 1200 independent retail jewelers. Tri-Star Worldwide was founded by Beny Sofer & Sons in 2002. The company started out by selling branded loose diamonds from the recently discovered rich diamond resources in the north-west territories of Canada and was one of the first to offer country of origin certification, along with comprehensive marketing support.
DTC site-holder Gitanjali Gems is based in Mumbai owns the brands Nakshatra, Asmi, Gili, D’Damas, Sangini, Collection G, Gold Expressions and Vivaha Gold. The company is also playing a key role in developing two SEZs, including one across 200 acres in Hyderabad, one of the largest of its kind for jewellery.
Article in The Economic Times.
Related Post: Gitanjali acquires US-based Samuels
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