Rupert Murdoch-controlled Star Group will pick up 20% equity in radio company Music Broadcast Private Limited (MBPL) from private equity firm India Value Fund Advisors (IVFA). MBPL runs its radio service under the brand 'Radio City', which is operational in major cities like Mumbai, Delhi, Bangalore, Lucknow, Hyderabad, Chennai and Jaipur. The company also won licenses in the second round of FM radio bidding and has plans to launch services in cities like Nagpur, Surat, Ahmedabad and Baroda.
The two companies had technically approved the deal and now Star would be seeking governmental approval to make the investments. Star will be approaching the Foreign Investment Promotion Board (FIPB) to seek permission for making the investments.
This will be Star's second coming in the Indian FM radio business, after its stint with MBPL earlier where it was responsible for content supply and ad-sales, though without putting in equity. Star did not have any stake in the company at that time as the Government had not opened the sector to FDI. However, with the government allowing 20% equity in private FM radio as well as laying down a favourable policy regime, in the form of a revenue share regime, Star has made a comeback in the segment through equity participation.
Read the article in The Financial Express and The Economic Times.
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